In the order they matter. All of it points at the booking page you already use. Nothing routes to a form or a funnel.
check if your postcode is open →Google is the engine. Four campaigns run in parallel, each with one job:
Retargeting and awareness, not primary acquisition. A patient clicks a Google ad, lands on your booking page, doesn't book. Meta brings them back. Most private GP practices skip this layer.
Before anything goes live I look at what the other private GP practices in your area run, where the gaps are, and how to position you against them. Refreshed every quarter.
Conversion tracking runs through to GA4. The dashboard reports booked appointments, not clicks and not form fills. You see the same numbers I see, on demand, plus a two-line note every Monday.
Copy stays to operational facts: availability, booking, services. No treatment-outcome claims, no prescription drug names, no before-and-after. Meta creative is built for its Special Ad Category, and tracking uses Consent Mode v2. Restraint here isn't only the tone, it's compliance.
no funnelsno emailno socialno contentno newslettersno brand strategy
Most agencies sell all of it. No one is good at all of it, so the social or the email gets handed to whoever's free, and that's what practices end up complaining about. I do one thing, so the one thing is done properly.
You need an online booking system already in place: Heydoc, Semble, Cliniko, or whatever you run. The ads route patients straight to it.
You send GA4 and ad account access and the booking page back-end. A 30-minute call on what you're filling.
Google campaigns and Meta retargeting, the competitor scan, and conversion tracking through to GA4.
And the dashboard is yours, with the Monday note from week one.
Send your practice name, your postcode, and what you're trying to fill. I'll tell you on the first reply whether your area has the demand, and if it doesn't, I'll tell you that too.
check if your postcode is open →