One operator. Not an agency.
I'm Pam Marie and I run GP Ads myself. The person who builds your account is the person who answers your email. There's no account manager, no handover after the sales call, and no team you've never met making changes to your spend.
Over ten years running paid advertising, with millions in ad spend managed. Long enough to know that the channel that fills a private practice diary is paid search, so that's the only thing I sell, and I sell it to one kind of business.
Why the work stays narrow.
Doing one thing for one kind of business is how the work stays sharp.
One channel
Paid search and the retargeting that supports it. No funnels, email, social, content or brand strategy. Agencies that sell all of it hand the parts they're weakest at to whoever's free, and that's what practices end up complaining about.
One kind of business
Private practices with a diary to fill: GP, dental, dermatology, aesthetics, veterinary, physio, osteopathy. The mechanism is the same in each, and so are the advertising rules, which in healthcare are strict enough that knowing them is half the job.
One measure
Booked appointments. Not clicks, not impressions, not form fills. Tracking runs to the booking, the dashboard reports the booking, and the results page publishes the cost of a booking with my fee included.
One practice per speciality, per postcode.
I won't run ads for you and the clinic up the road. One dental practice, one GP, one skin clinic in each postcode district, across the UK and Ireland. When yours is taken, it's taken.
It caps how many practices I can work with, which is the point. It's what lets one operator do the work properly, and it's why the first reply to any enquiry is an honest read on whether your area has the demand, not a pitch.
Is your postcode open?
One practice per speciality, per postcode. Send your practice, your postcode and what you're trying to fill. Same-day reply, and a straight answer either way.